Leadership & Business Coaches

Leadership & Business Coaches

Jora’s firm of coaches is highly diversified in their backgrounds to help their clients build strong and sustainable businesses.

From left: Lo Poh Yoke, Jeanne Ooi, Tan Ee Lin

Coaches’ Profiles

Coach Jeanne Ooi

Jeanne Ooi is the Founder and Chief Reignmaker at Jora Reignmakers. Jeanne is listed on the Worldwide Who’s Who of Executives, Professionals and Entrepreneurs, a Certified Business and Leadership Coach, Trainer and Speaker under global top thought leaders such as Marshall Goldsmith and John Maxwell. She is also a Certified Trainer with the Human Resource Development Fund (HRDF) (EMP/1615) in Malaysia.

She has more than 20 years of work experience in the large multinational companies (MNCs) as well as small and medium enterprises (SMEs). She has worked with leaders and executives in the areas of business development and general management, and the latter half of her career in human resources, namely in roles of business human resources, compensation and benefits, learning and development, and coaching.

Jeanne has a passion to develop leadership training frameworks, facilitates leadership training for all employee levels – individual contributors, new managers, first to mid-level to senior management level. She has trained over 3,000 employees and led companies to win ‘Best Employer’, HR and Training awards locally and in the Asia region i.e. with MIHRM, PSMB, Aon Hewitt and HR Magazine.

She holds a Master of Business Administration from The Nottingham Trent University and a Bachelor of Arts in International Studies (with an emphasis on Asia) from the University of Hawaii at Manoa.


Coach Lo Poh Yoke

Poh Yoke is a Certified Business and Leadership Coach.

As a Business Coach with ActionCOACH, the world’s number one business coaching franchise, Poh Yoke believes in the power of unlocking leaders’ potential by partnering with business owners to grow their businesses using a proven ‘6 Step’ Framework. Through the coaching programs, planning clubs and business trainings, Poh Yoke has seen businesses and their leaders grow, develop and achieve their goals faster with a Business Coach.

Poh Yoke understands the art and science of business and is passionate to uplift the leadership level of all members of a business organization. Clients who have experienced Poh Yoke’s coaching and training services commend her as being someone who was able to bring business ideas and best practices from the industry to enhance the performance of their business.

Poh Yoke brings with her multi-industry experience, analytical thinking and is known to bring a structured and effective approach to resolve business challenges. Through her multiple roles across various industries, Poh Yoke has extensive exposure in the arena of finance, business operations, project management and consulting and training across countries around the globe and across cultures. She has proven to be able to connect individuals in teams to drive greater results.

With over 20 years of work experience in corporate multinational companies (MNCs) and small and medium enterprises (SMEs), Poh Yoke has worked with leaders and executives in predominantly 2 areas – Business and Finance. She has extensive experience in the areas of Business Planning and Strategy, Finance, Process Optimization and Coaching. The companies that she has worked at include Electrolux, Intel, and PricewaterhouseCoopers. She has strong cross-cultural skills having had the privilege to work on assignment in Ireland, Costa Rica, Vietnam and the United States of America.

She received the following accolades as a testament to her leadership in business and business process outsourcing:

Year 2015 : The Golden Globe Tigers Summit Award hosted by the Asian Confederation of Businesses for Women Leadership

Year 2016 : The Golden Globe Tigers Summit Award hosted by the Asian Confederation of Businesses for Excellence and Leadership in Outsourcing
Poh Yoke is a Fellow of the Association of Chartered Certified Accountants, UK and is a member of the Malaysian Institute of Accountants.

Coach Tan Ee Lin 

Ee Lin is a business and leadership coach. Her passion is to orchestrate growth for business owners, corporate leaders and dynamic professionals through coaching and education.

As a Business Coach, she is passionate to journey with business owners and aspiring entrepreneurs to realize their dreams and achieve their business and personal goals. She helps business owners to increase their profits, build winning teams and have more time for themselves.

Ee Lin is also a Leadership or Executive Coach with Marshall Goldsmith Stakeholder Centered Coaching team. She believes that everything rises and falls with leadership. Therefore, better leaders will have greater positive impact on their teams and able to drive business performance to a higher level.

With over 25 years of working experience, she has worked in a large Malaysian conglomerate, multinational corporations (MNC) and international non-profit organizations. Throughout these years, she worked with leaders and executives of different nationalities in establishing new manufacturing facility and new operations center, designing systems and building human capital. Her experience brought about the following results:

• Brought in the first surimi-based seafood processing technology and practice in Malaysia,
• Established the entire quality management systems as well as occupational, health and safety management systems,
• Developed business processes of an integrated enterprise resource planning system,
• Built a new Operations Center and grew the center of excellence from 50 staff to 300 staff

Ee Lin is an experienced leader with demonstrated track record of managing and delivering business results in the information technology and services, manufacturing and scientific research industries. Her skill set ranges from strategic planning, operations management, material management, human resources management, change management to risk management.

Ee Lin is an analytical and critical thinker. At the same time, she is very resourceful in solving problems and providing innovative and practical solutions. She is an attentive listener and a bridge-builder for people of diverse cultures. Being an inquisitive and keen learner, she brings new ideas, insights, skills and knowledge to the people she works with. She is known for her honesty and integrity and ability to hold others accountable to the goals set.

She holds a Master of Business Administration from The Nottingham Trent University, UK and a Bachelor of Technology majoring in Food Science and Technology from The Universiti Sains Malaysia.